The Grounds Guys To Be Featured On W Networks Be The Boss Canada

The Grounds Guys Blog.

The Grounds Guys will appear on W Network’s series Be the Boss Canada from the award-winning production team behind Undercover Boss Canada. The episode premieres Thursday, April 17 at 8 p.m. ET/PT on W Network.

Be The Boss Canada features two employees from The Grounds Guys in head-to-head challenges for a life-changing job promotion. With higher stakes and more drama than ever, the pressure is on as two equally-deserving employees try to balance diplomacy and competitiveness in a series of challenges to win a huge promotion. The participants take part in a week-long job interview for what each believes is a chance for a promotion, with enticing pay and perks. As those employees battle to be the best and out-perform each other, if one truly excels, they will be in for the surprise of their life: they will get handed the keys to run their very own franchise, making the jump from employee to business owner.

The Grounds Guys brand is built on our unique culture of C.A.R.E. The code of values states:

We show that we care by putting the needs of our
Customers first, by always having a positive and helpful
Attitude and by treating everything and everyone with
Respect. By living our code of values we
Enjoy life in the process.

“We put them through these challenges to see how they would apply our core values under difficult conditions,” said CEO Peter van Stralen, author of C.A.R.E. Leadership. “We invite you to watch the show to determine for yourself. You be the judge.”

The Grounds Guys’ episode of Be the Boss Canada can be seen on Thursday, April 17, 2014 at 8 p.m. ET/PT on W Network. Canadians can contact The Grounds Guys in their local area to experience the Culture of C.A.R.E first hand. Please visit to find a location near you.

About The Grounds Guys®

Since 1987, the 10 van Stralen brothers have built The Grounds Guys® to become one of Canada’s foremost landscape management companies, with a passion for excellent customer care. Today we have 40 locations in 5 provinces across Canada servicing commercial and residential customers year-round. For information visit:

About Sunshine Brands®

Sunshine Brands is the parent company to the Grounds Guys® and Sprinkler Guys® franchise concepts. With over 25 years of experience building successful businesses in the service industry, our companies are committed to excellence and integrity. We support franchise owners across Canada with an award-winning system*, on-going training and cutting-edge social enterprise technology and the Culture of Care.

* CFA (Canadian Franchise Association) Franchisee’s Choice (three years running, 2011-2013). Refer to media release at the CFA website.

About CARE Leadership

Written by Peter van Stralen and published Greenleaf Book Group, C.A.R.E. Leadership is your manual to building a leading a culture of C.A.R.E. at your company.