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 For more information, contact:
Monica Feid, BizCom Associates
(972) 490-8053, MoniceFeid@BizComPR.com
Feb 16, 2010
Texas, USA - The Dwyer Group® has announced a business agreement with Canadian-based Sunshine Grounds Care® and will market franchises in the United States under the brand of The Grounds Guys™, effective immediately. Terms of the agreement were not disclosed.
The deal introduces the first grounds care franchise to The Dwyer Group's® trades service brands, which include: Aire Serv®, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® and Rainbow International®.
The Grounds Guys franchise opportunity will offer lawn care, landscaping and maintenance services -- a complementary line of business to the residential and commercial target customers that The Dwyer Group's existing concepts already serve.
"The grass is now greener at The Dwyer Group®," said Dina Dwyer-Owens, CEO and Chairwoman of The Dwyer Group®. "We knew that landscape maintenance was a natural extension of our family of franchise brands, but it was the expertise of Sunshine Grounds Care® in Canada that helped us deliver a business model with a proven track record."
Based in Orangeville, Ontario, Sunshine® was established in 1987 by Tim van Stralen and quickly grew to include his nine brothers. By 2004, the grounds care division of Sunshine®, began franchising and today counts 25 franchisees in its network. Then in 2009, the van Stralen family met The Dwyer Group®, and conversations began on how they could collaborate to benefit both companies.
"The Dwyer Group® brings extensive experience in franchising and Sunshine® brings the grounds care expertise," said Peter van Stralen, President and CEO of The Grounds Guys™ Canada. "It was clear that we each had good things to offer one another." "Having grown up in a family business, we saw a lot of ourselves in the van Stralens and what they were doing in Canada," said Dwyer-Owens.
Peter van Stralen added that his company was attracted to The Dwyer Group's® Code of Values as a foundation that has helped grow and sustain a large franchise network. "The corporate culture they have created and the values they promote made this a relationship we could all feel good about," he said. The result is a one-of-a-kind agreement for The Dwyer Group® to sell franchises in the United States with added business training to be provided by Sunshine Grounds Care®.
About The Dwyer Group, Inc.®:
The Dwyer Group, Inc.®, based in Waco, Texas, is a holding company of six franchise businesses, each selling and supporting a different franchise under the following service marks: Aire Serv®, Glass Doctor®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor in the UK and Portugal), and Rainbow International®. Collectively, these independent franchise concepts offer customers world-wide a broad base of residential and commercial services. The Dwyer Group® is a portfolio company of The Riverside Company, a private equity firm with offices in New York, Cleveland, Dallas and San Francisco. For more information on The Dwyer Group®, or its franchise concepts, visit the company's web site at www.dwyergroup.com.
About Sunshine Grounds Care®:
Sunshine Grounds Care® was founded by Tim van Stralen, the oldest of ten brothers, in the town of Caledon in 1987. Since then, Sunshine Grounds Care® has expanded rapidly across Ontario and even to other parts of North America. As the company has grown, so have the other nine van Stralen brothers, who today all play a part in making Sunshine® a business that operates on family values of respect, effort and a mutual interest in the well being of the group.
For more information about Sunshine Grounds Care®, visit www.SunshineGroundsCare.com
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