The Culture of Care

Sunshine Brands has a fun and unique corporate culture. We call it “The Culture of CARE”.

The values and principles listed below are what guide the culture of care. In the early days, the values of Sunshine were unwritten guidelines that helped guide and direct the way we treated our customers and each other. As the company expanded and branched out to multiple locations it became apparent that we risked losing the core values that made us who we were.

The answer came in the book Live Rich, written by Dina Dwyer-Owens, which explained how to build success in your company and your life with a proven code of values. This book showed us the importance of operationalizing our values and infusing them into everything we do.

We developed our values statement which is now recited and discussed before the start of every day by every team member at every location across Canada and the US. Our Values and guiding principles have become the roadmap to success for our company and the network of franchise locations that make up the Sunshine Brands family.

The Culture of CARE has helped us build success in both our personal and business lives, and we at Sunshine Brands have made it our mission to share "The Culture of CARE!

Our Vision

To be the best in our field, employing the systems and tools that drive accountability, customer service and profitable growth.

Our Mission

To share "The Culture of CARE"

We show that we CARE, by putting the needs of our

• Customers first, by always having a positive and helpful
• Attitude, and by treating everyone and everything with
• Respect. By living our code of values we
• Enjoy Life in the process.

THE CULTURE OF CARE - GUIDING PRINCIPLES

CUSTOMERS FIRST

Every one of us has an impact on the experience our guests and franchise partners have when they are visiting, interacting or working with us. Let them experience genuine care.

ATTITUDE

Work hard, play hard and be yourself. Accentuate the positive and celebrate individuality and creativity. Display company spirit with pride!

Whatever task you take upon yourself, take ownership and see it through. Be thorough and accurate. If you don’t know something, take it upon yourself to find it out. “I don’t know” isn’t in our vocabulary - we say “I will find the answer and get back to you". Turn “I should fix that problem” into “I did fix that problem”.

People with humility don’t think less of themselves, they just think of themselves less. Humility allows us to be more teachable as individuals. Humility allows us to celebrate the contribution of the team as a whole. No matter how well we do as a company, we pledge to remain humble and thankful.

Foster a culture of continuous improvement. If you discover a better way to do something, share it with the team.

Read books, research and educate yourself with information that will help you in your professional development. Share what you learn with the team.

RESPECT

Give your full attention when in a conversation and remember, profanity and hurtful sarcasm aren’t part of our culture.

To be successful in business requires a focus on People, Planet and Profits. We are ethical and trustworthy in our dealings and focus on social engagement. We embrace environmental sustainability and strive to reduce our carbon footprint in all that we do. We avoid extravagance - so we can maximize financial profits. In this way we can optimize our positive impact on the triple-bottom-line.

ENJOY LIFE IN THE PROCESS